Marico expands Saffola portfolio with entry into cold pressed oils segment

INDIA – Marico Limited, a consumer products company in the global beauty and wellness space, has announced its entry into the Cold Pressed Oils segment with the launch of the new Saffola Cold Pressed Oils range, designed to combine the nutritional benefits of thoughtfully paired ingredients for everyday cooking. 

The new Saffola Cold Pressed Oils range include the Dual Seed Cold Pressed Oils – Groundnut & Sesame and Groundnut & Safflower – blended to provide a good fatty acid balance while preserving rich flavour, and the Single Seed Cold Pressed Oils: 100% Groundnut, 100% Sesame, and 100% Mustard – rich in essential fatty acids, and delivers authentic seed taste. 

The range delivers a balanced blend of innovation and authentic taste with its Single Seed and Dual Seed options, carving a distinct space in the evolving cold pressed oils category.

Speaking on the launch, Ashish Goupal, Chief Executive Officer, India Core Business, Marico Limited said, “With the Cold Pressed Oils category gaining momentum in India, we saw an opportunity to introduce a more thoughtful and differentiated offering. At Saffola, we understand the evolving food habits and nutritional priorities of Indian households.”

With a legacy of over five decades in supporting heart health, Saffola’s entry into the growing Cold Pressed Oils category is a natural extension of its expertise. 

Cold-pressed oils are in growing demand as they retain the natural flavour, aroma, and nutrients of the seed due to their low-temperature extraction process, making them a wholesome addition to everyday meals. 

Cold-pressed to preserve flavour, Saffola’s range offers a balanced composition of monounsaturated (MUFA) and polyunsaturated (PUFA) fatty acids supporting everyday cooking that aligns with long-term wellness and contains essential nutrients that support cholesterol management. 

“This launch of Cold Pressed Oils, allows us to not just participate in the category but to actively shape it. Backed by Saffola’s strong heart-health equity, we are well-positioned to deliver what today’s consumers seek – authenticity, functional benefits, and quality they can trust. This is more than just a portfolio expansion, it’s a step towards building a future where preventive health begins with everyday choices in the kitchen,” Ashish Goupal added. 

This launch marks a strategic expansion of the Saffola Oils portfolio, further strengthening the brand’s commitment to helping Indian households make smarter, hearthealthy choices in the kitchen.

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