IMCC invests MX$1.5 billion in Jalisco plant expansion, adding jobs and boosting Mexico’s non-carbonated beverage production capacity.

MEXICO – The Mexican Coca-Cola Industry (IMCC) has announced a MX$1.5 billion (US$85 million) investment to expand its Jugos del Valle–Santa Clara plant in Lagos de Moreno, Jalisco.
The expansion will add two new production lines for juices, nectars, and other non-carbonated beverages, increasing production capacity and national coverage from a key location in western Mexico.
Once operational, the project is expected to create approximately 700 direct jobs and strengthen the agroindustrial supply chain in Jalisco’s Los Altos region.
The initiative will also benefit packaging, logistics, ingredients, and specialized service providers, reinforcing the plant’s role as a major hub for the national beverage market.
During the groundbreaking ceremony, Jalisco Governor Enrique Alfaro Ramírez highlighted the project’s importance to the state’s economy. “The Mexican Coca-Cola Industry is betting on Jalisco as one of the most important states for further development,” he said.
Jugos del Valle–Santa Clara General Director Juan Carlos Jaramillo emphasized the collaboration between the company and government institutions. “This expansion is the result of support and joint work between our company and the three levels of government,” he said, underscoring the project’s alignment with regional development.
Denisse Gaona, vice president of non-carbonated beverages at Coca-Cola Mexico, said the expansion supports IMCC’s portfolio diversification strategy to meet evolving consumer preferences. “What we are achieving here strengthens IMCC’s platform, generating a direct impact across the country,” she said.
IMCC comprises Coca-Cola Mexico, eight bottling groups including Arca Continental and Coca-Cola FEMSA, Jugos del Valle–Santa Clara, and its recycling plants IMER and PetStar.
With more than 80 brands, the system supplies the national market and sustains employment throughout its value chain.
Meanwhile, Coca-Cola FEMSA is also expanding its operations in Brazil. Last month, the company announced a 600 million reais (US$110 million) investment in its Mogi das Cruzes plant in São Paulo, aimed at adding two soft drink production lines and enhancing technological integration. Operations are slated to begin in January.
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