Smithfield Foods’ Farmland launches new meat products

USA – Farmland, a brand owned by Smithfield Foods, is introducing three new meat products as part of its latest marketing initiative, “Our Best for Your Best.”

The product rollout includes Premium Ground Pork in two flavors—Original and Taco Style—packaged in 16-ounce (oz) trays, as well as a fully cooked Julienne Turkey offering in a 12-oz pack.

According to the company, the ground pork is made from select pork cuts to provide improved taste and texture, targeting consumers looking for quick and flexible meal options.

Meanwhile, the Julienne Turkey is presented as a thinly sliced, ready-to-eat item designed for easy use in wraps, casseroles, and salads, and it expands on the brand’s existing ham range.

These products are being released alongside a new campaign that spans in-store materials, online ads, social media, and an updated company website.

As part of the campaign, Farmland plans to share recipes and meal ideas aimed at connecting with shoppers looking for quality meats for family meals.

Kevin Hojnicki, brand manager at Farmland, said the campaign reflects the company’s continued focus on providing high-standard food since its founding in 1959.

This brand push comes as Smithfield Foods faces international trade challenges that have disrupted its pork export strategy.

Just weeks earlier, company executives said that shipments to China have become economically unviable due to high retaliatory tariffs placed by Beijing.

During a quarterly earnings call, Smithfield leadership confirmed that recent policy shifts have essentially cut off China as a destination for U.S. pork, especially for variety meats such as pig stomachs, hearts, and heads.

This development follows China’s decision to raise import duties on American goods in response to earlier tariffs imposed by the U.S. during the Trump administration.

As a result, the total tariff burden on U.S. pork headed to China has risen to an estimated 172%, according to industry analysts.

Smithfield CEO Shane Smith stated that the company has been forced to reconsider its export strategy, given the sharp decline in access to a previously significant market.

Despite these export limitations, Smithfield reported a 9.5% increase in sales for the first quarter ending March 30, with revenue reaching US$3.77 billion, exceeding the US$3.62 billion projection by analysts tracked by LSEG.

Shares in the company climbed nearly 9% after the earnings release, supported by improvements in its hog production business, which had posted losses in the previous year.

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