A proposed exemption could empower South African sugar producers by promoting local sales and supporting over one million livelihoods.

SOUTH AFRICA – SA Canegrowers has welcomed a proposed regulatory exemption by South Africa’s Department of Trade, Industry and Competition (dtic), citing its potential to stabilise the struggling sugar sector and protect thousands of rural jobs.
The exemption, outlined in newly released draft regulations, would allow retailers and food and beverage companies to directly engage with sugarcane growers and millers to secure local sugar supply commitments.
According to SA Canegrowers, such direct negotiations, if legally permitted, would be a significant step toward reinforcing the value chain and safeguarding more than one million livelihoods supported by the South African sugar industry.
The proposed exemption would offer temporary relief from certain restrictions under South Africa’s competition laws. It would enable cooperative planning and decision-making within the industry—collaborations currently restricted due to anti-collusion rules. This would include fair pricing mechanisms aimed at benefiting both producers and consumers.
“Commercial users are a key market for local sugarcane growers,” said Andrew Russell, vice-chairperson of SA Canegrowers. “A local purchase commitment would help preserve tens of thousands of rural jobs, particularly in KwaZulu-Natal and Mpumalanga.”
The exemption is aligned with the broader goals of the Sugarcane Value Chain Master Plan 2030, a collaborative strategy involving the government and private stakeholders. The Master Plan aims to stabilise the sector, protect jobs, and encourage sustainable development.
South Africa’s sugar industry continues to face significant challenges, including rising imports and the impact of the Health Promotion Levy—factors that have affected profitability and farmer sustainability.
Industry leaders believe the exemption could help local players compete more effectively in a tough market.
Beyond short-term stability, the draft exemption is expected to facilitate long-term industry transformation. The sugar sector is exploring diversification into emerging markets such as biofuels and sustainable aviation fuel.
However, these ventures require coordinated efforts across the value chain, which current competition laws hinder.
Russell also extended appreciation to Minister of Trade, Industry and Competition Parks Tau for backing the proposal.
“His continued support is crucial for safeguarding farm-level employment and driving innovation in the sugar sector,” he said.
If enacted, the exemption is expected to grant the industry the operational flexibility needed to withstand economic pressures while keeping local farmers and rural communities at the centre of future development.
Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.