Anheuser-Busch InBev brings Bud beer back to Germany as part of its 150th anniversary celebration, partnering with the NFL for promotion.
AB InBev brands to feature across Netflix shows, live events, and global activations under new marketing partnership.
The investment upgrades brewing equipment to meet soaring demand for Michelob ULTRA and support local manufacturing jobs.
The investment aims to boost local manufacturing, expand supply chain infrastructure, and support workforce development across the U.S.
Despite falling volumes, AB InBev saw growth in operating profit, digital sales, and premium beer segments in the second quarter.