Beverages

EUIPO rules in favor of Jägermeister, citing brand reputation and potential consumer confusion with Polini Group’s herbal liqueur.

New ready-to-mix Spritz Edition offers simple, two-step serves as demand for at-home cocktails continues to rise.

PepsiCo introduces Dirty Mountain Dew Cream Soda as it taps into the fast-growing dirty soda beverage trend.

Mauritius’ Omnicane enters the luxury rum market with Major Philippe, crafted from locally grown sugarcane.

Joe & The Juice expands into Africa with a new store in Rabat, celebrating its 100th global franchise milestone.