Timed to coincide with the Stranger Things finale, the launch brings collectible packaging, exclusive flavours, and a major retail push.
Kraft Heinz remains optimistic despite lower sales, citing strategic investments and marketing plans to drive long-term growth.
The newly launched range includes Aero Double Choc Brownie Flavour, Milkybar Crispy Cookie, and Munchies Vanilla Cheesecake Flavour, each inspired by classic baked favourites.
Retailers believe such high market shares give large suppliers the power to impose restrictions and practices that are damaging to retailers.
Global pricing strategies and resilient international demand drive Mondelez’s second-quarter growth despite volume pressures in key markets.