Government tax incentives and direct sales initiatives aim to boost farmer incomes and global competitiveness in Kenya’s tea industry.
Kenya’s tea earnings declined sharply in early 2025, prompting market expansion strategies and reforms to boost farmer profits.
Government to import Brazilian coffee machines, expand seedling distribution, and roll out youth empowerment programme to revitalize sector.
TBK demands tea factories report unsold stocks and valuations to address plummeting prices affecting smallholder farmers’ incomes.
The government aims to expand its presence in China’s tea market while implementing reforms to boost farmer earnings and output.