Tate & Lyle launches Tasteva Sol to meet demand for highly soluble stevia sweeteners
UK – Tate & Lyle PLC, a world leader in ingredient solutions for healthier food and beverages, has launched TASTEVA® SOL Stevia Sweetener to help customers solve stevia solubility issues in food and beverages.
Stevia is a natural sweetener and sugar substitute derived from the leaves of the plant species Stevia rebaudiana, native to Paraguay and Brazil.
The active compounds are steviol glycosides (mainly stevioside and rebaudioside) which have about 50 to 300 times the sweetness of sugar, are heat-stable, pH-stable, and not fermentable.
As consumers continue to switch from full sugar to reduced sugar food and beverages, the perception and awareness of the benefits of stevia are increasing.
In 2022, 32% of US consumers were likely or very likely to buy a product which contain stevia leaf extract (up from 29% in 2020), according to Global Consumer Ingredient Perception Research cited by Tate & Lyle.
“This addition furthers our commitment to transform lives through the science of food and helps our customers to meet consumer expectations for making healthy food tastier and tasty food healthier,” says Papao Saisnith, Senior Director, Global Marketing & Innovation, Sugar & Calorie Reduction, Tate & Lyle
Although stevia solutions are available in the market, issues with solubility greatly limit their use in many food and beverage applications.
Tate & Lyle however says that TASTEVA SOL solves solubility challenges often found in beverage concentrates, dairy fruit preparations, and sweet syrups at high sugar replacement levels.
“TASTEVA® SOL meets consumer needs as it provides a solution for manufacturers looking to formulate great tasting, clean label sugar reduced products where solubility often becomes a challenge,” Saisnith adds.
“Used alone or in combination with Reb M stevia sweeteners, TASTEVA® SOL is over 200x more soluble than other stevia sweeteners and delivers solubility and sweetness, which fills a gap among existing sweeteners and strengthens our overall portfolio.”
Tasteva Sol fits well into the company’s stevia sweetener range and is said to offer exceptionally good solubility, readily dissolving in concentrates, and remaining soluble at low pH.
The UK taste solutions supplier further notes that with Tasteva Sol, food manufacturers are better positioned to tap into the positive perception of Stevia in the market.
Food manufacturers can label it as stevia extract in the US – a plus for clean label products- and the product is said to follows labelling guidance for JECFA (Joint FAO/WHO Expert Committee on Food Additives) approved countries.
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