Nescafé introduces Gold Espresso and Ice Roast in the U.S.

US – Nescafé, a subsidiary of Nestle, has announced the introduction of two new products, Nescafé Gold Espresso and Nescafé Ice Roast, to its U.S. portfolio. 

The move comes in response to the increasing consumer demand for espresso-based and cold coffee beverages, providing coffee enthusiasts with convenient options to enjoy high-quality coffee at home. 

Under its global “Make Your World” campaign, which aims to promote sustainability in coffee production, Nescafé is offering consumers more delicious and sustainable choices to help them achieve their daily goals while making a positive impact on the environment. 

Nescafé Gold Espresso, available in both Blonde and intense roasts, offers consumers the convenience of instant espresso without the need for a coffee machine.

This innovation caters to the evolving coffee drinking habits of Americans, with Nescafé reporting a 30% surge in the consumption of espresso-based beverages since the onset of the pandemic. 

Jonathan Iams, Director of Nescafé U.S. Brand Marketing, highlighted the brand’s commitment to meeting the changing preferences of consumers.  

He stated, “Nescafé ‘s newest products offer bold flavors and convenience, ensuring every coffee lover can make their perfect cup without compromise.” 

The Nescafé Ice Roast, the brand’s first-ever cold-liquid-dissolvable coffee, is designed to be mixed with cold water or milk. Made from 100% pure and responsibly sourced coffee, the Ice Roast features rich cocoa notes for a smooth and refreshing taste experience. 

Both Nescafé Gold Espresso and Nescafé Ice Roast are now available at retailers nationwide, with the Gold Espresso packaged in a 3.5 oz. bottle equivalent to 50 cups, and the Ice Roast in a 6 oz. bottle equivalent to 85 cups.  

The products are priced at an MSRP of US$7.39, with variations in pricing across different retailers in the U.S. 

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