Starbucks to launch first Iceland stores as global expansion strategy advances
Starbucks extends its global footprint with new cafés in Iceland, adding to broader growth plans across Europe, the Middle East, and China.
ICELAND – Starbucks is set to open its first-ever stores in Iceland next month, marking a new chapter in the company’s ongoing global expansion.
The entry into the Icelandic market follows an August 2024 announcement detailing Starbucks’ planned move into the Nordic region.
The two new cafés in Iceland will be operated by Berjaya Food International (BFI), a subsidiary of Malaysian company Berjaya Food Berhad (BFood).
BFI will also manage additional outlets in Denmark and Finland, expanding Starbucks’ presence in established European markets.
This marks BFood’s inaugural venture into the Nordic region, although the company has operated Starbucks locations in Malaysia for more than 20 years.
Dato’ Sydney Quays, CEO of BFood, expressed enthusiasm for bringing Malaysian hospitality and the globally recognized Starbucks experience to Nordic customers.
“We are thrilled to announce our new venture of opening Starbucks Coffee stores in the Nordic region,” said Quays. “We are excited to bring our expertise and passion for excellence to the vibrant Nordic coffee culture.”
Starbucks’ President of Europe, Middle East, and Africa, Duncan Moir, also welcomed the expansion of the partnership with BFood.
“Building on our 26-year relationship with BFood, we are excited to further connect with more customers over a handcrafted Starbucks beverage,” he stated.
While these will be the first physical Starbucks cafés in Iceland, the brand’s packaged coffee products have long been available in the country. The move to open storefronts comes as part of a larger strategy to grow Starbucks’ global reach.
In February, Starbucks revealed plans to expand its Middle Eastern presence by opening 500 new stores over five years.
This initiative, executed through a licensing agreement with the Alshaya Group, is expected to create 5,000 new jobs in the region.
Meanwhile, Starbucks continues to focus on China, where it plans to open several thousand new outlets despite rising competition.
The company is also reportedly exploring strategic options for its China business, including a possible stake sale.
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