Anora announces new job cuts to boost profitability amid ongoing beverage market challenges
Anora plans to cut up to 80 jobs and €7m in costs as it restructures operations across its markets.
FINLAND – Nordic wine and spirits supplier Anora has announced plans for a new round of job cuts as part of efforts to enhance profitability and streamline operations.
The Finnish group, known for brands including Koskenkorva vodka, confirmed it will begin staff consultations in October across its home markets.
The proposed restructuring could see between 70 and 80 positions eliminated in 2025, with the company targeting personnel cost reductions of approximately €7m (US$8.2m).
Around 500 employees will be included in the negotiations, which are expected to conclude with a revamped organizational structure in place by early 2026.
Anora CEO Kirsi Puntila, who assumed leadership in March 2025, said the company intends to “adjust its organisational structure” to improve cost efficiency and competitiveness.
This latest measure follows workforce reductions in 2024, when 37 roles were cut after a similar consultation process.
In its 2024 financial year, Anora reported net sales of €692m (US$819.2m), down 4.7% from the previous year. EBITDA fell 9.2% to €61.3m (US$$72.12M), although the group posted an operating profit of €34.5m (US$40.6M), compared with a loss of €31.3m (US$36.8M) in 2023.
The company also returned to profitability, booking a net result of €11.1m versus a €39.9m (US$46.9M)loss the year before.
However, the first half of 2025 saw continued pressure, with net sales declining 5.3% year-on-year to €306.8m (361M).
Operating profit for the period slipped slightly to €8.8m (US$10.4M) from €9.2m (US$10.8M) in the same period of 2024, while the company reported a break-even net result compared to a €0.4m loss a year earlier.
Puntila attributed the weaker performance to challenging market conditions. “The European beverage industry faced headwinds in the second quarter. Ongoing shifts in consumer trends and unusually poor weather in May and June negatively affected sales across several of our traditionally strong categories,” she said.
The company indicated it will continue to explore measures aimed at maintaining profitability and cost competitiveness as market pressures persist.
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