Wilde secures US$40M investment to expand poultry-based protein snacks
The investment will help scale production, broaden its protein snack portfolio and refresh its brand as demand grows for alternative high-protein foods.
USA – Wilde, a manufacturer of poultry-based protein snacks, has secured a US$40 million investment from S2G Investments to expand production capacity, develop its product portfolio and strengthen its brand presence in the competitive US snack market.
Founded in 2015, Wilde reported more than US$100 million in sales and distribution across over 35,000 retail locations in the United States.
The company has also added a 130,000-square-foot production facility, supporting its efforts to scale manufacturing as it expands its retail footprint.
The investment will support further production growth and product development, alongside a refresh of the company’s visual identity as it seeks to reach more consumers.
Wilde formulates its products using chicken breast, egg whites and bone broth, positioning poultry as an alternative protein source in a category traditionally dominated by potato- and grain-based snacks.
Its product portfolio includes protein chips in flavours such as Himalayan pink salt, sea salt and vinegar, Buffalo, barbecue, chicken and waffles, Korean sweet and spicy, and buttermilk ranch. Each variety provides between 10 and 12 grams of protein per serving.
The company also produces protein crackers in flavours including classic cheddar, smoked gouda, Buffalo cheddar and hot honey, with 12 grams of protein per serving.
“Building Wilde has never been easy,” said Jason Wright, founder and chief executive officer. He said the investment would give the company the resources to expand more quickly and increase its presence in the snack aisle.
Arthur Chow, principal for food and agriculture at S2G Investments, said Wilde had demonstrated that products made with high-quality ingredients could deliver the taste consumers expect from savoury snacks.
He added that the company’s potential extended beyond its flagship protein chips to a broader snacking platform.
The investment comes as food manufacturers explore ways to incorporate alternative ingredients and increase protein content in familiar products.
For poultry processors, this trend creates opportunities to move beyond conventional meat cuts into value-added ingredients and consumer-packaged foods, potentially diversifying revenue streams and broadening the use of chicken protein.
Wilde’s expansion also highlights the importance of manufacturing capacity in translating consumer demand into sustained retail growth.
Scaling production while maintaining product consistency, food safety and competitive pricing will be central to the company’s next phase.
S2G Investments has backed other food and agriculture businesses, including Beyond Meat, Once Upon a Farm, Brightseed, New Culture and Atomo Coffee.
With the new funding, Wilde aims to build on its existing distribution and production footprint as it competes for a larger share of the US protein snack market.
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