Archer expands beef snack range with new flavors and retail rollout
The company launches three beef stick flavors and introduces updated packaging at major retail outlets
USA – Meat snack producer Archer is adding three new varieties to its 100% grass-fed beef snacks lineup, introducing Pepperoni Style, Beef Taco, and Prime Rib Style Beef Sticks.
The Pepperoni Style Mini Beef Sticks are being sold in 24-count multipack bags priced at US$14.48 and are currently stocked at Sam’s Club locations through the end of June.
In contrast, the Beef Taco Mini Sticks, described as a family-oriented option, are packaged in 16-count bags with a suggested price of US$16.99.
The Prime Rib Style Beef Sticks are available both in 10-count multipacks for US$17.99 and as single 1-oz sticks retailing for US$2.49 each.
Beyond the new flavors, Archer is also expanding its packaging formats to include 1-oz sticks in multipacks for some of its most popular products.
The Classic Beef Sticks, which had been limited to select Costco stores, are now sold in 10-count 1-oz packs at additional retailers for US$17.99.
Similarly, Rosemary Turkey Sticks have been introduced in a 1-oz 10-pack at Walmart with the same suggested retail price of US$17.99.
According to Archer’s Vice President of Marketing, Andrew Thomas, the company is responding to rising consumer demand for protein-rich, on-the-go snacks by expanding its offerings and retail presence.
Alongside the product launches, Archer is increasing its retail footprint, with broader availability at major chains such as Target, Walmart, and others.
The expansion comes as part of the company’s broader goal of reaching US$300 million in annual sales by 2025.
Retail presence widens with mini stick rollout
Archer’s Beef & Cheese Mini Sticks, first introduced in late 2024, are now distributed through retailers including Target, Kroger, Safeway, Albertsons, and Publix.
These mini snacks are available in both 16-count and 8-count multipack bags and feature a mix of 100% grass-fed beef and real cheese.
Target has also begun carrying all four of Archer’s 16-count Mini Stick flavors—Original Beef, Classic Turkey, Beef & Cheese, and Beef Taco—alongside the new 10-count 1-oz packs of Classic Beef and Prime Rib Style varieties.
Starting in late May, Walmart will add several Archer products to its inventory, including Rosemary Turkey 1-oz sticks, Mango Habanero Jerky, Beef & Cheese Mini Sticks, and Beef Taco Mini Sticks.
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