Beverages – Financials & Economy

Brown-Forman surpassed third-quarter expectations as demand for Jack Daniel’s and ready-to-drink beverages supported results despite sales declines in developed markets such as Canada and the United States.

Profit was supported by strong sales growth, margin expansion and the strategic acquisition of Bullet beverage brands across African markets.

Foreign currency translation loss, which stood at N290.7 billion in 2024, declined to zero in the year under review.

Jägermeister Orange and strong travel retail performance lift 2025 sales, while CEO signals cautious outlook for 2026 amid global market headwinds.

Cyberattack disrupts reporting timeline while Europe sales decline and Asia-Pacific posts limited gains.