Beverages
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Karnataka liquor sales hit record high as excise revenue surpasses US$370.3M
Karnataka records historic liquor revenue exceeding Rs 3,500 crore in a month, driven by strong beer demand, revised excise taxation, and sustained consumer spending growth across the state.
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Sir Fruit expands functional beverage portfolio with new De-Flame wellness shot
The new addition joins Sir Fruit’s winter wellness range as demand grows for convenient beverages designed to support immunity and everyday health.
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European Commission issues new guidance on EU packaging rules
New EU guidance clarifies packaging responsibilities, reusable systems and refillable containers, giving beverage producers and hospitality businesses greater certainty before PPWR rules take effect in 2026.
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Global spirits overtake wine in volume – IWSR
Global spirits volumes have surpassed wine for the first time since 1990, as RTDs surge and consumption shifts toward emerging markets, according to IWSR’s latest global beverage alcohol forecast.
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AB InBev extends FIFA World Cup sponsorship through 2030
AB InBev extends its FIFA World Cup partnership through 2030, strengthening a decades-long sponsorship tied to global football tournaments, including the centenary 2030 edition across multiple host nations.