Fresh Produce – Sustainability & Climate

The combination of extreme heat in Turkey and Italy, alongside spring frosts in Hungary, shows how climatic challenges are compelling producers to adapt through legislative support, production adjustments, and variety selection.

This standoff highlights the ongoing tension between expanding international trade and protecting delicate local ecosystems.

Licensees receive technical support and variety-specific growing protocols that optimize fruit quality, while Sun World benefits from expanded market reach without direct investment in regional operations.

This resistance significantly reduces pesticide use, lowers production costs for farmers, and improves crop reliability.

The institute has also developed seed production protocols to ensure rapid multiplication and distribution to growers across the country.