This multi-channel approach reduces reliance on traditional wholesale markets.
Post-harvest losses remain a challenge across sub-Saharan Africa due to limitations in transport, storage, and market infrastructure.
Air freight pricing follows a tiered structure in which per-kilogram rates decrease as shipment volumes increase.
The timing of the approval allows the new rootstock to be planted before the 2026/2027 citrus season.
The programme is part of a broader strategy to expand horticultural exports beyond cashews.