This multi-channel approach reduces reliance on traditional wholesale markets.
The timing of the approval allows the new rootstock to be planted before the 2026/2027 citrus season.
The current situation has led to unsold inventory and limited market access in the early part of the season.
The company uses reusable plastic crates within a pooling model covering production, storage, and distribution.
The leading export varieties are Sweet Globe at 26%, Autumn Crisp at 21%, Allison at 11%, and Red Globe at 10%.