For African agribusiness, the policy transforms competitiveness.
The Commission awaits a trade impact study due by summer 2026, which will determine whether the bans become permanent or expand to other member states.
Research into resistant varieties is ongoing.
Sun World’s breeding strategy prioritizes flavour, appearance, shelf life, and long-seasonality, paired with high productivity.
The phytosanitary clearance also signals stronger quality controls, potentially opening doors to other demanding markets.