This collaboration transforms Mountain Dew’s signature taste into a gummy candy while giving a popular sour crawler its own refreshing zero-sugar beverage spin.
With value sales rising in 2024, Mars Wrigley is doubling down on festive innovation, adding new flavours, formats, and refreshed packaging to its Christmas portfolio for 2025.
Timed to coincide with the Stranger Things finale, the launch brings collectible packaging, exclusive flavours, and a major retail push.
The collaboration combines Win Chance Foods’ manufacturing expertise with Marubeni’s global sales network to deliver high value-added condiments for fast-growing Southeast Asian and Indian markets.
This year’s introductions include ElderCraft® High-Fiber Extract and ACE antioxidant blends, with the most recent being WHOLECran™, designed to deliver the complete nutritional profile of a berry.