New Product Innovations
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Agthia Group launches date-sweetened Fuell energy drink in UAE
Agthia has introduced Fuell, a date-sweetened energy drink combining regional heritage with functional ingredients, as it targets growth in the wellness beverage category.
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ITC’s Fabelle launches 64% Ghana cocoa dark chocolate range
Fabelle expands its premium chocolate portfolio with a 64% dark cocoa range made from Ghana origin cocoa, targeting rising demand for richer, transparent, and lower-sugar indulgence options.
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Sir Fruit expands functional beverage portfolio with new De-Flame wellness shot
The new addition joins Sir Fruit’s winter wellness range as demand grows for convenient beverages designed to support immunity and everyday health.
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LVMH launches Hennessy ready-to-serve cocktails in US
The new bottled cocktail range marks Hennessy’s first entry into the ready-to-serve category, targeting growing consumer demand for convenient premium drinks.
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Hindustan Unilever launches Liquid I.V. sugar-free in India
New sugar-free hydration solution targets India’s growing wellness-conscious consumers with science-backed ingredients, functional benefits, and three flavour options.