The global probiotics industry, currently valued at US$73 billion, is expected to reach US$110 billion by 2030, driven by consumer demand for gut health.
The launch aligns with the growing consumer demand for pistachio-flavoured products projected to reach US$7.16 billion by 2030.
The method requires only one to two beans to produce the same amount of cocoa butter that would otherwise need four tonnes of cocoa.
The launch builds on the success of Wells’ recent Ice Cream Candy Bars line, which has driven strong category growth.
A dark chocolate version of the Brazil nuts is slated for release in April 2026, with additional classic confections under consideration.