Celsius strengthens global leadership with new International President and Chief HR Officer to support rapid worldwide growth.

USA – Celsius Holdings, Inc., the maker of CELSIUS lifestyle energy drinks, has appointed Garrett Quigley as President of Celsius International as part of its strategy to accelerate global expansion.
The newly established role positions Quigley to lead international go-to-market initiatives, oversee commercial and marketing functions across global markets, and ensure strong brand execution and innovation.
Quigley brings more than 25 years of experience from PepsiCo, where he held senior roles across the UK, Nordics, and Western Europe.
During his tenure, he supported sustained profitable growth and championed a “challenger brand” strategy for Pepsi Max, with a focus on sugar reduction, product innovation, sustainability initiatives, talent development, and strategic partnerships with franchise bottlers.
He holds a master’s degree in finance from London Business School and an MSc in Intelligent Systems from Brunel University.
Celsius has also appointed Ghire Shivprasad as Chief Human Resources Officer. With over two decades of global HR leadership experience in high-growth organisations, Shivprasad will support the company’s talent strategy, organizational development, and international expansion.
These leadership appointments come as Celsius strengthens its partnership with PepsiCo. In August, PepsiCo increased its effective stake in Celsius to 11% following the conversion of a US$550 million investment made in 2022.
Under the partnership, Celsius oversees the U.S. energy drink portfolio for both companies, including PepsiCo’s Rockstar Energy and the recently acquired Alani Nu brand.
The expanded leadership structure underscores Celsius’ aim to solidify its position as a leading global energy beverage player and support continued momentum in international markets.
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