China’s Chagee enters U.S. market with first store in Los Angeles
Chagee’s U.S. debut highlights its international expansion strategy following a successful IPO and strong global sales performance.
USA – Chagee Holdings Limited has officially entered the U.S. market with the opening of its first store at the Westfield Century City Mall in Los Angeles.
The grand opening is scheduled for May 9 and represents a major milestone for the Chinese tea brand, which has expanded across China and Southeast Asia in recent years.
Founded in 2017, Chagee has become widely known for its freshly brewed, milk-based teas, including peach oolong and jasmine green tea lattes.
These beverages are presented in minimalist, elegantly designed cups and will be accompanied in Los Angeles by locally sourced pastries from Farmshop.
The new location will also introduce an AI-assisted brewing system capable of preparing beverages in under a minute to ensure consistency and quality.
Chagee’s U.S. expansion follows a successful initial public offering (IPO), priced at US$28 per share. The IPO attracted strong investor interest despite global economic uncertainties and ongoing U.S.-China trade tensions.
The company reported 2024 revenues of US$1.7 billion and a net income of US$344.5 million.
At the close of 2024, Chagee operated 6,440 teahouses globally, with about 97% located in China. The remainder are spread across countries such as Thailand, Singapore, Malaysia, and now the United States.
The brand also boasts a loyalty membership base of 177 million users.
Chagee’s long-term strategy aims to modernize tea consumption worldwide. Regulatory filings reveal plans to expand to 100 countries, create 300,000 global jobs, and serve 15 billion cups of tea annually.
With most of its stores operating under a franchise model, Chagee also reported 2024 sales totaling approximately US$4 billion.
The launch in Los Angeles marks a significant step in establishing Chagee as a global luxury tea brand.
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