Aluminum tariffs, consumer sentiment, and geopolitical tensions emerge as key risks despite Coca-Cola’s resilient quarterly performance.

USA – The Coca-Cola Company delivered better-than-expected earnings in the first quarter of Fiscal 2025, buoyed by higher pricing and sustained demand for its soda products.
However, the company cautioned that recently imposed U.S. tariffs could raise production costs and affect consumer confidence moving forward.
The beverage giant and its peers are now subject to a 25% tariff on imported aluminum, which is widely used for beverage cans.
Chief Financial Officer John Murphy acknowledged the risks while addressing investors during a conference call, stating that the “dynamic tariff landscape could impact pockets of our system’s cost structure, as well as consumer sentiment in our markets.”
Despite the challenges, Murphy emphasized Coca-Cola’s ability to navigate the situation, noting that the company has “numerous levers to help manage the impact.”
These include potentially shifting to alternative aluminum suppliers or increasing reliance on plastic and glass packaging.
For the quarter, Coca-Cola reported net revenues of US$11.1 billion, marking a 2% decline primarily due to currency fluctuations and the continued refranchising of bottling operations.
On an organic basis (non-GAAP), revenues rose 6%, driven by a 5% increase in price/mix and a 1% rise in concentrate sales. The two fewer days in the quarter contributed to concentrate sales lagging unit case volume by one percentage point.
Total unit case volume grew by 2%, with notable demand increases in China, India, and Brazil. Coca-Cola Zero Sugar led the portfolio with a 14% increase in case volumes, while sparkling flavors rose 2%, mostly fueled by growth in the Asia Pacific region.
The company’s water, sports, coffee, and tea categories collectively rose 2%. Water grew 3% on the back of strong sales in Asia Pacific, Latin America, and EMEA. Sports drinks declined 1%, with reductions in Latin America and Asia Pacific, while coffee dropped 2% due to weaker demand in Asia Pacific and EMEA.
In Europe, the Middle East, and Africa, unit case volumes climbed 3%, driven by sales of core Coca-Cola products and flavored sparkling drinks. Conversely, North America experienced a 3% drop in case volume. However, prices rose 8%, supported by the sale of premium beverages such as Topo Chico sparkling water and Fairlife milk.
Chairman and CEO James Quincey addressed a recent social media controversy that negatively impacted U.S. sales, particularly among Hispanic consumers in the South.
The viral video falsely claimed the company was reporting employees to immigration authorities. Quincey stated the issue has subsided, and the company is working to restore trust through targeted deals and highlighting its local contributions.
Coca-Cola maintained its full-year guidance, projecting 5% to 6% organic revenue growth and continued strength in underlying profit.
Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.