HEINZ debuts first co-created sauce with music producer Mustard

U.S.A. – HEINZ and award-winning producer, Mustard, have teamed up to launch a limited-edition HEINZ MUSTAAAAAARD, a smoky and sweet chipotle honey mustard with a bold kick. 

In his new role as HEINZ’s Chief Mustard Officer, Mustard personally led the creation of this BBQ-ready condiment, blending real chipotle peppers with a touch of honey for a bold twist on the classic.

“HEINZ Mustard has always been the base and most important ingredient of my grilling secret weapons,” says Mustard. “I knew I wanted to make my own sauce one day, something that wouldn’t be like anything else out there.”

An avid griller, Mustard has long relied on HEINZ as a staple for cookouts with friends and family. Now, he’s created his own thick, creamy mustard with just the right balance of smokiness, heat, and sweetness, which works equally well as a marinade for wings and ribs or as a topping for burgers, salmon, and more.

“Adding mustard gives you that nice browning, bark formation, and grilling, but that’s just step one. I tasted a bunch of remixes with the HEINZ team, trying different ingredients like jalapeños, bacon, and chipotle peppers until I got the perfect flavor. It came down to three top competitors, but this is the one, the ‘Mustard’ of all mustards,” the producer affirmed.

HEINZ MUSTAAAAAARD marks the brand’s first-ever United States sauce co-creation with a partner and its first national innovation for mustard in nearly a decade. 

Brought to market in just four months, it reflects the company’s accelerated approach to bold, unexpected flavor innovation.

For the next two weeks, fans can exclusively try HEINZ MUSTAAAAAARD at Buffalo Wild Wings locations nationwide. While supplies last, those who order beef menu items for dine-in will receive a free bottle. Afterwards, it will roll out nationally at Walmart.com, Target, 7-Eleven, and Amazon.

“This launch is the latest example of our ability to bring innovation and unexpected flavors to market faster than ever before. We are committed to elevating dining experiences for fans anywhere they’re eating, both in and away from home,” Peter Hall, President of Elevation, North America at Kraft Heinz, said. 

This bold new release comes just days after Kraft Heinz also launched its Zero Added Sugar & Salt Tomato Ketchup in the U.K., made with 35% more tomatoes and fewer ingredients than its classic version and previously reduced-sugar and reduced-salt variants.

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