IFF launches SipScape platform to drive innovation in the global adult beverage market 

USA – IFF, a global leader in food, beverage, health and wellness, has introduced SipScape, a new platform designed to accelerate innovation within the fast-changing adult beverage sector. 

The platform offers brands actionable insights into product design, flavor modulation and sweetness reduction, with a special focus on the no- and low-alcohol category. SipScape also showcases IFF’s expertise in using botanicals, natural colors and functional additions that align with evolving market demands. 

“Understanding how and why people drink today is essential to staying ahead,” said Fernanda De Paula, vice president of global beverages category for IFF Taste. “Consumers are looking for more than a buzz, and drinks are no longer defined solely by their alcohol content.” 

According to De Paula, SipScape provides a vibrant virtual environment where brands can better understand today’s beverage consumers and uncover new innovation opportunities.  

Visitors benefit from in-depth market explorations powered by PANOPTIC, IFF’s proprietary trend and foresight capability, which decodes cultural and consumer drivers shaping the sector. 

The platform introduces five consumer personas, each paired with unique concepts reflecting individual preferences and motivations. PANOPTIC highlights key shifts, including rising moderation among younger consumers and a focus on conscious consumption. 

Earlier this month, IFF also announced the first large-scale commercial use of its Designed Enzymatic Biomaterials (DEB) platform.  

The technology improves fabric softness and cleaning performance while replacing non-biodegradable ingredients with readily biodegradable alternatives. 

Developed by IFF’s Health & Biosciences business unit, the DEB platform combines biotechnology, molecular design and sustainability to produce structurally diverse polysaccharides at scale, mimicking natural materials with industrial precision. 

IFF said both SipScape and DEB reflect its commitment to innovation, sustainability and providing tools that help brands meet rapidly changing consumer expectations. 

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