Kenya’s Naivas receives Superbrands recognition

KENYA – Naivas Supermarket has been certified as a Superbrand for the period 2024 to 2026, earning recognition for quality, reliability, and distinction across East Africa.

The Superbrands Council certification identifies Naivas as the only Kenyan supermarket to receive this accolade, redefining its position as a major player in the region’s retail sector.

Company representatives described the award as an acknowledgement of the confidence customers, employees, and partners place in Naivas’ operations and services.

The supermarket chain operates a network of teams responsible for daily store operations, supply management, and customer service, supporting its ongoing presence in Kenya’s retail market.

This announcement coincides with Naivas’ recent opening of its 114th store at Ruaka Mall in Nairobi, expanding access to its full product range in a rapidly developing residential and commercial area.

The Ruaka outlet follows the chain’s launch of its 112th store in Mihango, Nairobi, as part of a rollout strategy targeting growing neighbourhoods while maintaining controlled growth.

According to the retailer, the Ruaka location creates employment opportunities and strengthens partnerships with suppliers across Naivas’ distribution network.

Naivas’ expansion is part of a long-term plan announced in November, which outlines opening up to 10 new outlets annually toward a goal of reaching 200 stores across Kenya.

At the time of the announcement, the chain operated 111 outlets, demonstrating a strategy focused on balancing urban centres with emerging towns rather than concentrating exclusively in established retail hubs.

The company has emphasised that new openings are designed to increase shopper convenience and maintain consistent service standards across its network.

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