Kraft Heinz’s unveils first-ever faucet that turns tap water into energy drink
US – Kraft Heinz’s mio, the pioneer of liquid concentrate, has unveiled TAP, the first-ever faucet that transforms tap water into an energy drink instantly.
This innovative product aims to revolutionize the energy drink market and provide a simple, accessible solution for consumers seeking hydration and a boost of energy, which mio alleges is free of the unwanted side effects often associated with traditional energy drinks.
According to mio, TAP works like any regular faucet, delivering water on demand whenever needed. However, what sets it apart is its ability to infuse tap water with mio Energy, creating a hydrating energy drink without high sugar content, artificial additives, or dehydrating ingredients.
This development comes at a time when 55 percent of energy drink users experience adverse effects due to the unhealthy components present in traditional options.
Samantha Mills, Director of Brand Communications at Kraft Heinz,said: “With our TAP launch, we’re shaking up the energy drink game and reminding people that sometimes the simplest solution is the best. Our vibrant TAP faucets prove that you can get that instant boost right from your kitchen sink – without the unwanted side effects.”
Mio’s TAP faucet launch coincides with a comprehensive rebranding effort, introducing refreshed packaging, brand colors, and logo.
This initiative aligns with mio’s commitment to providing accessible and personalized wellness solutions that cater to the evolving needs of consumers. Through its range of products, including core, hydrate, and energy lines, mio offers consumers the flexibility to hydrate on their own terms.
The TAP faucets are designed to seamlessly integrate into any kitchen, offering a revolutionary alternative to traditional energy drinks.
TAP is available for purchase on TAPbymio.com for US$159.
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