Molson Coors names Phil Whitehead as CEO of EMEA, APAC division
USA – Molson Coors Beverage Company has announced the appointment of Phil Whitehead as the new president and chief executive officer of its Europe, Middle East, Africa, and Asia Pacific (EMEA and APAC) division, effective January 1, 2025.
Whitehead brings a wealth of experience to the role, having joined Molson Coors in 2006 and serving as managing director for the company’s Western Europe region for the past eight years.
During his tenure, he has demonstrated a strong understanding of operational management and market dynamics, previously holding roles such as European supply chain director.
Under his leadership, Whitehead has overseen the growth of iconic brands like Carling and Coors while spearheading the premiumisation and diversification of Molson Coors’ portfolio.
His efforts have included introducing international brands such as Staropramen, Cobra, and Madri Excepcional to new markets.
Global president and CEO of Molson Coors, Gavin Hattersley, praised Whitehead’s appointment, stating: “Phil has proven himself to be a strategic business leader capable of driving successful results. His strong combination of leadership traits will benefit our EMEA and APAC operations.”
In addition to growing the company’s beer portfolio, Whitehead has played a critical role in its diversification efforts.
He facilitated the acquisition of Aspall Cyder in 2019 and established a UK distribution partnership with Rekorderlig Cider, signalling a move beyond traditional beer offerings.
Whitehead, a former Chair of the British Beer and Pub Association, has also been a vocal advocate for the beer and hospitality sectors in the UK.
Reflecting on his new role, he said: “Leading our Western Europe business has been an honor. I look forward to this next chapter with a company that has been my home for 18 years and to collaborating with my colleagues to drive our business forward.”
Whitehead’s appointment comes as Molson Coors continues to navigate a dynamic global market.
While its EMEA and APAC division and Canada operations performed strongly in the third quarter of 2024, the U.S. market faced challenges, including macroeconomic pressures and a decline in financial volumes.
The company has also ventured into the energy drink market, acquiring a majority stake in ZOA Energy in late 2024 to capitalize on the growing demand for healthy energy drink options.
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