Pierre-Emmanuel Medard appointed CEO of BGI-Ethiopia
New CEO brings over 25 years of experience as BGI-Ethiopia enters a new leadership phase under Castel Group.
ETHIOPIA – BGI-Ethiopia, a subsidiary of the Castel Group, has appointed Pierre-Emmanuel Medard as its new Chief Executive Officer, effective May 1, 2025.
Medard succeeds Herve Milhade, who has retired after leading the company for three and a half years.
Medard joins the Ethiopian unit with more than 25 years of experience in the beverage industry. Prior to this appointment, he served as CEO of Castel’s operations in the Democratic Republic of Congo, where he achieved significant results across its product portfolio.
A material engineer by training, Medard has held several senior leadership roles within Castel Group over the past decade.
His previous roles include serving as CEO of Castel subsidiaries in Gambia, Senegal, and senior leadership positions in Ivory Coast.
Commenting on his new role, Medard expressed enthusiasm about his appointment, stating that he looks forward to collaborating with employees and stakeholders to continue BGI-Ethiopia’s progress and create long-term value.
BGI-Ethiopia has been operating in the country for over 25 years and manages a diverse portfolio that includes popular beer brands such as St. George, Castel, and Meta, alongside Acacia and Rift Valley wine labels.
The company currently operates seven plants and employs around 3,500 permanent and 2,000 casual workers.
BGI-Ethiopia is recognized as a platinum taxpayer in the country, contributing over 7.4 billion Birr (US$130.32 million) annually in taxes.
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