Ranchers Finest launches The Meat Supermarket in Uganda
The new retail model focuses on hygiene, cold chain integrity, and consumer trust.
UGANDA – Ranchers Finest has introduced The Meat Supermarket, a new retail outlet designed to change how meat is handled and sold in Uganda.
The company says the initiative addresses long-standing concerns over inconsistent standards in meat hygiene, processing, and retail display.
Uganda is known for producing high-quality, flavorful meat, but much of this quality is lost before it reaches consumers due to poor handling and storage practices.
The Meat Supermarket aims to fix these issues by ensuring all meat products are freshly prepared each morning at Ranchers Finest’s facility and transported under strict cold chain protocols.
According to the company, this approach is intended to improve food safety and give consumers greater confidence in the quality of the meat they purchase.
The launch event attracted a strong turnout, with the company stating that the level of public interest confirmed the need for a more reliable and transparent meat retail experience.
While the retail model is new, it enters a market that has struggled with low meat consumption levels for years.
Uganda’s meat market outlook
Uganda’s per capita beef consumption averages between 10 and 11 kilograms annually, while poultry meat intake stood at just 1.48 kilograms per person in 2021.
Still, the sector shows signs of growth, with beef production increasing by 6.5% between 2001 and 2010, according to past agricultural data.
Economic forecasts also point to rising market potential, with revenue from the meat sector expected to hit around US$3.31 billion in 2025.
This market is projected to grow at an annual rate of 10.88% from 2025 through 2030, signaling increasing demand for structured supply chains and modern retail outlets.
For production, Uganda’s meat production is expected to see increases in poultry and goat meat, while beef production is forecast to decline slightly.
Poultry meat is projected to rise to 76,000 metric tons by 2026, up from 72,000 in 2021, while goat meat is expected to reach 55,000 metric tons by 2026, a 0.7% increase from 52,000 in 2021.
Beef production is forecast to fall to 167,540 metric tons by 2026, a slight decrease from 168,030 metric tons in 2021.
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