Reliance Consumer eyes majority stake in health drink brand Shunya
The acquisition aligns with Reliance’s broader plan to scale its presence in India’s growing health and wellness beverage market.
INDIA – Mukesh Ambani’s Reliance Consumer Products Ltd. (RCPL) is reportedly in advanced negotiations to acquire a controlling stake in Shunya, a premium zero-sugar health beverage brand owned by Baidyanath Group’s Naturedge Beverages.
According to sources cited by The Economic Times, the potential deal highlights Reliance’s increasing focus on functional and wellness-driven beverages amid rising demand from health-conscious consumers.
Shunya offers a variety of zero-calorie, herbal-based drinks in flavours such as zesty apple and zesty orange.
While financial details around the acquisition including stake size and brand valuation remain undisclosed, the move signals Reliance’s growing interest in diversifying its beverage portfolio to include functional health products.
If finalized, the deal will mark the fourth beverage brand under Reliance’s umbrella, joining Campa, Sosyo, and RasKik. These acquisitions are part of a broader strategy by RCPL to solidify its position in India’s fast-growing fast-moving consumer goods (FMCG) market.
Reliance has also been expanding geographically. Earlier this year, RCPL introduced the iconic Indian soft drink brand Campa in Nepal, signifying its official entry into the Himalayan nation’s food and beverage market.
The Campa range in Nepal includes Campa Cola, Campa Lemon, and Campa Orange, sold in 250ml bottles at Rs 30.
The lineup also features energy drink variants like Campa Energy Berry Kick and Campa Energy Gold Boost, priced at Rs 40.
To further streamline operations, Reliance Industries is planning to establish a new entity, New Reliance Consumer Products, which will consolidate its entire FMCG portfolio.
Under this proposed restructuring, Reliance aims to spin off its consumer brands from its retail segment, allowing for focused management and clearer strategic direction.
The parent company is expected to retain an 83.56% stake in the new unit, with further shareholding details yet to be disclosed.
In June, RCPL announced a planned investment of Rs 6,000 crore to Rs 8,000 crore (US$691.4 million to US$921.9 million) over the next 12 to 15 months.
The investment will support the development of 10 to 12 new beverage manufacturing facilities across India, including both greenfield plants and co-packing units, as the company accelerates its scale-up plans.
Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
