Supreme acquires SlimFast UK, Europe from Glanbia in US$36.2M deal
The company believes SlimFast is well-positioned to benefit from increased consumer demand for protein and nutrition supplementation during and after GLP-1 treatment.
LONDON – Supreme, the UK-listed fast-moving consumer goods (FMCG) group, has announced the acquisition of SlimFast’s UK and European assets from Ireland-based Glanbia in a deal worth approximately £27 million ($36.2 million).
The move marks Supreme’s entry into the expanding weight management and nutrition market, which is evolving rapidly alongside the global rise of GLP-1 weight-loss drugs.
Supreme, which owns the Sci-Mx sports nutrition brand and Battle Bites protein bars, said the acquisition aligns with its strategy to strengthen its drinks and wellness division.
The company believes SlimFast is well-positioned to benefit from increased consumer demand for protein and nutrition supplementation during and after GLP-1 treatment.
Under the deal, Supreme will acquire SlimFast’s brand, intellectual property, and inventory across the UK, Ireland, and Europe.
The company clarified that it has also obtained worldwide SlimFast trademarks outside the Americas, Australasia, the Caribbean, and the Philippines.
No manufacturing facilities, staff, or debtors were included in the transaction.
SlimFast’s UK and European operations generated £25.5 million (US$34.1 million) in revenue and an adjusted gross profit of £9.7 million (US$12.9 million) in 2024.
The brand is sold through major UK retailers, including Tesco, Sainsbury’s, Asda, and Morrisons. The acquisition will extend Supreme’s retail reach to Boots and Superdrug.
Supreme also plans to leverage its access to over 55,000 retail outlets to expand SlimFast’s availability in convenience, ecommerce, and cash-and-carry channels.
Founded in 1977, SlimFast offers meal replacement shakes, bars, and snacks, supported by structured weight-loss plans.
The brand, once acquired by Unilever in 2000 for US$2.4 billion, has changed ownership multiple times. Most recently Glanbia bought it in 2018 for US$350 million and sold the North American portion in September 2025 to Heartland Food Products.
Supreme CEO Sandy Chadha described the purchase as “an ideal addition” to the company’s wellness portfolio, noting the group’s strong track record in product innovation and brand revitalization.
He added, “We believe the commercial opportunities to enhance and broaden SlimFast’s market presence make it an ideal addition to our business.”
The acquisition follows Supreme’s other strategic purchases, including Typhoo Tea and Clearly Drinks, as it continues diversifying beyond its vaping and battery divisions.
The company reported £231 million (US$309.2 million) in annual revenue and £40.5 million (US$54.2 million) in adjusted EBITDA for the year ending March 2024.
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