The crisis is driven by commercial buyers who purchase harvests directly from farms, bypassing local markets for higher profits in Nairobi.
The programme is part of a broader strategy to expand horticultural exports beyond cashews.
This industry-savvy leadership is critical to the success of this avocado consolidation.
Exports to Asia remain strong, helping to offset difficulties in other regions.
The primary objective of this expansion is to reduce Saudi Arabia’s reliance on imported avocados.