The company aims to expand its network of community suppliers and increase export volumes as production scales.
These climatic shocks, combined with disappointing market prices from the previous year, have left many growers in a precarious financial position.
This diversification strategy aims to reduce regional dependence and mitigate risks associated with concentrated export markets.
Ethiopian avocados currently sell at a 15% to 25% discount compared with Kenyan fruit.
Commercial avocado orchards, therefore, offer significantly higher long-term financial returns than real estate or conventional farming investments.