Beer volumes are set to decline globally in 2025, but premiumisation and rapid growth in non-alcoholic beer are sustaining category value, according to IWSR data.
India’s premium alcohol segment surges despite global slowdown, fueled by rising incomes, evolving lifestyles, and strong demand for high-quality spirits.
New IWSR data shows alcohol-free and alcohol-adjacent drinks expanding rapidly, driven by different consumer needs and expectations.
IWSR’s first mid-year update shows worsening global alcohol volume and value forecasts for 2025.
Strong growth in India, Brazil, and South Africa is expected to drive long-term expansion in the global beverage alcohol sector.