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Mars Teams Up with Pairwise to boost climate-resilient cocoa using CRISPR technology
The collaboration leverages gene editing to develop hardier cacao plants and secure future chocolate supply chains.
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Mars Wrigley Kenya begins export of locally manufactured Extra Chewing Gum to Egypt
Kenya-made Extra chewing gum enters Egypt as Mars Wrigley expands regional reach and taps into growing health-conscious demand.
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Mars Inc., expands its product line with manufacture of Snickers in Egypt
This underscores the company’s vision to meet demand across the Middle East, North Africa, and the subcontinent.
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Mars expands into USA’s confectionery industry with two new retail locations
The stores feature premium chocolate ranges as well as the iconic Velvetiser Cafés.
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Mars Wrigley unveils new Snickers peanut brownie flavor
The launch was accompanied by a humorous TV commercial tagline, “You’re not you when you’re hungry.”