The beverage makers say the FSSAI directive threatens existing product stocks, marketing investments and consumer recognition in India’s rapidly growing energy drinks market.
Strong international demand and growth in Monster Energy drink sales helped the company deliver higher revenue, profit and operating income during the quarter.
Monster Beverage reports record Q1 2026 sales of US$2.35B, driven by strong international demand, energy drink growth, and continued expansion across global markets.
Energy drinks drive growth as profits and margins improve in Q4.
Monster Beverage achieved record quarterly results, fueled by strong international sales and rising demand for sugar-free energy drinks.