Terry’s expands seasonal range with limited-edition Chocolate Caramel Ball
The product taps into a rising consumer appetite for caramel, which has now overtaken hazelnut and salted caramel as the top flavour in confectionery innovation.
UK – Terry’s, a UK chocolate manufacturer best known for its signature Chocolate Orange, is broadening its seasonal range with the launch of the Terry’s Chocolate Caramel Ball, a limited-edition treat available in major retailers nationwide.
Blending Terry’s classic creamy milk chocolate with a smooth, buttery caramel twist, the new ball delivers an indulgent flavour experience, all in the brand’s unique, instantly recognisable 20-segment format designed to be smashed and shared with friends or family, creating memorable moments together.
With a recommended retail price of £2.50 (US$3.36), the product taps into a rising consumer appetite for caramel, which has now overtaken hazelnut and salted caramel as the top flavour in confectionery innovation.
Caramel new product development has surged by 60% since 2021, with one in three UK consumers actively seeking caramel as a familiar, comforting treat that evokes feelings of warmth and indulgence.
“Caramel continues to dominate flavour trends, and we see strong headroom for growth in everyday indulgence and seasonal gifting,” said Lorène Decam, senior marketing manager at Terry’s.
The launch forms part of Terry’s ‘beyond orange’ strategy, aimed at expanding the brand’s appeal beyond its iconic orange segment while maintaining the familiar rituals that make Terry’s synonymous with Christmas.
Recent innovations have proven highly successful: the Terry’s Chocolate Mint Ball, introduced in 2023, sold out mid-season and topped Christmas confectionery charts, while last year’s Terry’s Chocolate Milk Ball became the highest-penetration seasonal NPD in the category, reaffirming consumer demand for exciting new flavours.
Decam explained: “This launch is more than just a flavour extension – it’s a strategic move to broaden our relevance beyond orange, while building on the rituals, tradition and emotional connection that make Terry’s a festive essential for generations.”
The new product will be supported by a comprehensive multi-channel marketing campaign, including video-on-demand, out-of-home advertising, radio, social media, influencer partnerships, and PR activations, all designed to keep Terry’s top of mind during the competitive Christmas period and drive incremental sales growth.
Founded in York in 1767, Terry’s has built a heritage spanning more than 250 years in British chocolate-making, blending craftsmanship, tradition, and bold innovation.
The Chocolate Caramel Ball continues this legacy, combining modern flavour trends with the playful, smash-and-share experience that generations of consumers have loved and celebrated year after year.
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