Varun Beverages begins operations at new India plant ahead of peak summer season 

The new facility boosts VBL’s capacity in North India and supports rising demand across tier-2 and tier-3 cities.

INDIA – Varun Beverages Limited (VBL), one of PepsiCo’s largest franchise bottlers globally, has commenced commercial production at its newly established plant in Prayagraj, Uttar Pradesh.  

The facility will manufacture carbonated soft drinks, juice-based beverages, and packaged drinking water, reinforcing the company’s production and distribution capabilities in North India. 

The expansion aligns with VBL’s strategic goal to improve supply chain efficiency and increase production capacity, particularly as demand surges during the summer season. 

The Prayagraj plant is positioned to meet growing consumption needs in tier-2 and tier-3 cities throughout the region. 

The launch of the Prayagraj plant adds to VBL’s extensive production network across India and reflects its continued focus on investment in high-potential markets.  

The facility is expected to support the company’s broader strategy of operational optimization, market penetration, and sustained growth in India’s dynamic non-alcoholic beverage sector. 

Varun Beverages, which produces and distributes popular PepsiCo brands such as Pepsi, 7UP, Mirinda, Mountain Dew, Tropicana, Aquafina, Gatorade, and Sting, continues to expand its presence across diverse markets.  

In addition to beverages, the company also handles popular snack food brands like Lays, Kurkure, and Doritos. 

In a recent regulatory filing, VBL announced that its Board of Directors would convene on April 30, 2025, to review and approve the company’s unaudited financial results for the quarter ended March 31, 2025 (Q1 FY25). The board will also consider declaring a dividend. 

For the full year 2024, VBL reported a 24.7 percent increase in consolidated revenues, with revenue from operations reaching Rs 143,486 million (US$1.65 billion).  

India volumes grew by 11.4 percent, while consolidated volumes surged 23.2 percent, contributing to a 30.5 percent rise in EBITDA and a 25.3 percent increase in profit after tax. 

VBL is also expanding internationally, investing Rs 412.80 crore (US$48.19 million) in its South African subsidiary, Bevco, to support debt repayment and business growth in Africa. 

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