Nutty Gritties invests US$2.1M in new manufacturing facility  

INDIA – Nutty Gritties, the premium nuts and healthy snacking brand founded by Dinika Bhatia, has announced an investment of Rs 20 crore (US$2.12M) in a new manufacturing facility as it looks to significantly expand production capacity and strengthen its position in India’s fast-growing better-for-you food segment. 

The investment comes as the company targets Rs100 crore (US$10.58M) in revenue during the current fiscal year, supported by rising demand across online retail, offline trade, and quick commerce platforms. 

The upcoming facility is expected to increase Nutty Gritties’ production capacity by six times, enabling the brand to better serve increasing consumer demand while supporting future innovation and expansion plans.  

The company said the investment is also aimed at strengthening supply chain efficiency and improving market responsiveness. 

“We have our own processing unit, and everything is done in-house right now,” said Dinika Bhatia, founder and CEO of Nutty Gritties. “We are also in the process of setting up a new processing unit, which is six times the capacity, and it will be ready to operate in the next 45 days.” 

Founded with a focus on nutritious and convenient snacking, Nutty Gritties currently offers more than 45 products, including nuts, seeds, trail mixes, dried fruits, and other health-oriented snack options.  

The brand has benefited from shifting consumer behaviour in India, where demand for healthier alternatives to traditional packaged snacks continues to rise. 

The company said the new facility will support both domestic and international expansion. In India, Nutty Gritties plans to deepen penetration in major urban markets while extending distribution to additional cities and regions.  

Globally, the brand is exploring opportunities in markets where demand for functional and health-focused foods is increasing. 

The healthy snacking category has emerged as one of the fastest-growing segments in India’s food and beverage industry, driven by rising health awareness, urban lifestyles, and demand for convenient nutrition. Consumers are increasingly focusing on ingredient quality, portion control, and functional benefits, creating opportunities for premium brands offering differentiated products. 

Nutty Gritties said its investment reflects confidence in the long-term growth potential of the category. The expanded capacity is expected to support improved availability, faster fulfillment, and a broader product rollout across channels. 

The company added that its growing presence in quick commerce, combined with a diversified product portfolio and expanding distribution network, positions it strongly for its next phase of growth as it moves toward its Rs 100 crore revenue target for the year. 

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