Mahou San Miguel expands coffee business with two acquisitions
The acquisition complements Café170 as Mahou San Miguel targets a nationwide hospitality coffee rollout while continuing to diversify its beverage portfolio beyond beer.
SPAIN – Spanish brewer Mahou San Miguel has expanded its coffee business with the acquisition of coffee brands La Flor Del Café and Gran Café Royal.
The financial terms of the transaction were not disclosed.
The acquisition forms part of Mahou San Miguel’s diversification strategy beyond beer. The company recently established a Coffee Business Unit and launched Café170 for the hospitality channel.
The acquired brands will complement Café170 and support a nationwide rollout. Mahou San Miguel said the objective is to become a leading operator in Spain’s hospitality coffee market.
Café170 is currently available in Madrid, Valencia, Valladolid, the Balearic and Canary Islands, Murcia and Granada.
Jesús Gómez Cáceres, General Manager of Mahou San Miguel’s Coffee Business Unit, said the company aims to develop a competitive coffee business focused on customer value.
“Our goal is to build a solid, competitive coffee business that delivers value to our customers,” Gómez Cáceres said.
He added that the new brands would strengthen the company’s offering through quality, service and closer relationships with hospitality operators.
Under the agreement, distributor Disbesa Darnés will continue developing La Flor Del Café and Gran Café Royal in Catalonia. Elsewhere in Spain, Mahou San Miguel will lead their growth, initially through Disbesa Darnés and its distribution arm, Voldis.
The coffee expansion comes as Mahou San Miguel continues to diversify its beverage portfolio and invest in its operations.
Earlier this month, the brewer inaugurated a biomass plant at its Alovera factory in Guadalajara.
The biomass plant, described as the largest in Spain’s brewing sector, forms part of Mahou San Miguel’s decarbonisation strategy under its Compartimos Futuro sustainability roadmap. The roadmap targets carbon neutrality across the company’s entire value chain by 2050.
The plant will use approximately 30,000 tonnes of forestry and agricultural biomass annually, certified under the SURE scheme, alongside biogas generated at the site’s wastewater treatment plant. Mahou San Miguel is exploring bagasse from beer production as an energy source.
The biomass plant reinforces the role of Mahou San Miguel and Magnon, Ence’s renewable energy subsidiary, in developing an efficient and sustainable brewing industry.
Last month, the company launched San Miguel Low, a 2.7% alcohol beer, in response to demand for low-alcohol beverages.
Mahou San Miguel also entered the energy drinks category in Spain last year with the launch of Refeel.
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