Arla Foods Ingredients expands presence in ANZ/Oceania with new distribution deal

DENMARK – Arla Foods Ingredients and Alchemy Agencies have announced a new distribution partnership to serve the performance nutrition market in Australia, New Zealand and the Pacific Islands, effective immediately.

The partnership supports Arla Foods Ingredients’ strategy to expand sales in Southeast Asia and in Australia/New Zealand/Oceania (ANZ/Oceania), where Alchemy Agencies is a leading distributor of speciality food and beverage ingredients.

Arla Foods Ingredients serve leading global brands in early life nutrition, medical nutrition, sports nutrition, health foods, and other foods and beverages.

The company delivers documented ingredients and products that can advance lifelong nutrition for the benefit of consumers around the world.

The new agreement covers five key brands in Arla Foods Ingredients’ range of premium performance nutrition ingredients.

Among them is Lacprodan® whey protein isolate, which contains at least 90% protein and offers solutions for ready-to-drink (RTD) sports beverages, gels, powder shakes and protein bars.

With benefits for muscle function, healthy bones and body composition, Capolac® is a milk mineral concentrate rich in highly bioavailable calcium, magnesium and phosphorus.

Also included is MicelPure®, a micellar casein isolate containing 86% native protein and naturally high in calcium for sports nutrition RTD beverages and shakes.

For the outer mass of sports protein bars, Nutrilac® PB-8420 is a high-quality whey and milk protein ingredient that ensures soft texture, processability and robustness.

To support physical performance and strength, Nutrilac® MFGM is rich in high-quality whey protein and the complex lipids present in milk fat globule membrane.

“Arla Foods Ingredients is delighted to welcome Alchemy Agencies as a distribution partner. The new agreement for ANZ/Oceania is an excellent fit for our performance nutrition solutions in this dynamic market. Crucially, it will play a key role in supporting our ambitions in Asia and ensuring our focus on customer centricity and service,” Alexander Leufgen, head of Asia at Arla Foods Ingredients, says.

In support, Tristan Molloy, director of Alchemy Agencies, said that the new partnership aligns with the company’s expansion plans for its partner and supplier network, strengthening Alchemy’s involvement in the fast-growing sports nutrition market across its key regions.

While Australia is the world’s third-largest sports nutrition market, the Australia and New Zealand region has the second-highest per capita global spend on sports nutrition products, including bars, drinks, and powder shakes. 

“We are very excited to bring our expertise in gaining sales and creating strong brand value to Arla Foods Ingredients’ performance nutrition ingredients in ANZ/Oceania,” She added.

About Alchemy

Alchemy Agencies is an employee-owned company that has supplied to the Australian, New Zealand and Pacific Islands food and beverage market since 1996. 

It comprises a team of respected industry professionals who are committed to bringing innovative products to the market and partner with customers and suppliers to develop unique and novel products that offer a point of difference.

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