Rising tourism and pilgrimage traffic in Saudi Arabia also fuel food demand, presenting additional growth opportunities for the company.
Zuri will be available in four variants: Classic, Chicken, Beef, and Jollof—offering a versatile range of flavors to suit different culinary needs.
The firm will continue to focus on ingredients, packaged goods, and food service businesses, particularly in the Southeastern United States.
Mars has combined human confections with pet products in a single Halloween-themed package to allow the inclusion of pets in Halloween festivities.
The Berric facility will serve as a key hub for Europe, Africa, and the Middle East, while also supporting additional capacity for Asia Pacific and Latin America.