Mars launches limited-edition Halloween pack for families, pets
Mars has combined human confections with pet products in a single Halloween-themed package to allow the inclusion of pets in Halloween festivities.
USA – Mars, Incorporated is giving Halloween a new twist this year with the launch of its limited-edition Mars Tails & Treating Packs, designed to bring together families, friends, and even pets in the season celebrations.
The launch comes as a recent Ipsos and Mars survey shows that nearly 43% of U.S. pet owners plan to involve their pets in Halloween festivities.
As one of the world’s largest food and pet care companies, Mars is using its broad portfolio of more than 40 beloved brands to make this possible.
The new packs pair confectionery favorites such as M&M’S®, SNICKERS®, and SKITTLES® with pet-friendly treats from brands like GREENIES™, PEDIGREE®, and TEMPTATIONS™.
This marks the first time Mars has combined human confections with pet products in a single Halloween-themed package.
Tim LeBel, Chief Halloween Officer and President of Sales at Mars Wrigley North America, said the offering reflects the company’s commitment to creating meaningful holiday moments.
“As a family-owned company, at Mars we know holidays mean more when we can celebrate together,” LeBel explained. “We’re excited to give Americans the chance to extend spooky season celebrations to their beloved pets with our Mars Tails & Treating Packs, a first-of-its-kind product innovation that only a company like Mars can offer.”
Each Tails & Treating pack contains five bags of Share Size Milk Chocolate M&M’S, five full-size SNICKERS bars, and five SKITTLES Original Fruity Candy share-size bags for humans.
For pets, the bundle includes GREENIES Dental Treats for dogs, GREENIES Cat Dental Treats, PEDIGREE Drizzlers Savory Sauce in assorted flavors, and TEMPTATIONS Lickable Spoons treats for cats.
To enhance the celebration further, Mars has included a seasonal recipe for Spooky Seven Layer Dip from its Ben’s Original brand, plus an exclusive discount code.
Importantly, candy for humans and treats for pets are packaged separately to ensure safe storage and consumption.
In line with its purpose-driven approach, Mars will also donate US$10,000 to the PEDIGREE Foundation, a nonprofit organization dedicated to helping adoptable dogs find loving homes.
Anton Vincent, President of Mars Wrigley North America & Global Ice Cream, emphasized the company’s broader commitment: “Our diverse portfolio reflects Mars’ commitment to innovation as we continuously strive to make sure our brands are positioned to meet Americans’ needs while playing a meaningful role in people and pets’ lives.”
The Mars Tails & Treating Packs are available now at www.marstailsandtreating.com for US$10.31, a playful nod to Halloween’s October 31 date, while supplies last.
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