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The move is expected to sharpen focus on its core personal care, beauty, and nutrition categories while simplifying the overall business structure.

The initiative aligns with Tyson’s broader nutrition and sustainability strategy, which includes reducing sodium and added sugars across product categories.

Cerstiaens will oversee SVZ’s operations across the Netherlands, Belgium, Spain and Poland.

This new PMP line is aimed at impulse and top-up shoppers in convenience stores.

Ireland ranks as the world’s second-largest market for grocery purchases through convenience formats, a space where Richmond stands out.