Blue Band brand expands portfolio with launch of instant porridge

Company name: Upfield Holdings

Product type: Instant porridge

Innovation: New product

Upfield Holdings, the manufacturer of the Blue Band margarine has launched new instant porridge, a first of its kind in the Kenyan market.

The plant-based, whole milled composite flour is fortified with 10 vitamins and 5 minerals, offering consumers a nutritious breakfast meal.

Marketed under the brand name Blue Band, the porridge is prepared in under two minutes by mixing the flour with hot-water, properly stir it and it is ready to be served!