Bon Bon Bum, Tajín partner for candy collaboration
The idea was inspired by fans who already enjoy Tajín on fruits, drinks, and sweets.
USA – Bon Bon Bum®, a bubblegum-filled lollipop from Colombina, has teamed up with Tajín®, a chile-lime seasoning brand, to launch an exciting new flavor experience that blends sweetness, spice, and fun.
Branded as “The Mix That Hits,” the collaboration brings together juicy watermelon and tropical passion fruit lollipops with Tajín’s signature chile-lime seasoning.
It yields a sweet-and-tangy treat that delivers both indulgence and interaction. Each gum-filled pop comes with its own pouch of Tajín, turning a simple candy into an engaging two-in-one snacking ritual.
“This collaboration is about flavor innovation and cultural celebration,” said Mauricio Escobar, Vice President of Marketing at Colombina. “By pairing our iconic lollipops with Tajín’s bold seasoning, we’re creating a playful and unforgettable candy experience that reflects the creativity of our fans.”
Haydeé Fernández, Director of Alliances at Tajín USA, echoed the excitement, noting that the idea was inspired by fans who already enjoy Tajín on fruits, drinks, and sweets.
“This partnership celebrates that creativity and invites everyone to enjoy lollipops in a fresh, fun new way, partaking in a ritual introduced by our fans on social media,” she said.
The Bon Bon Bum® x Tajín® 20-count packs are now available at select retailers nationwide and online for $11.99.
Fans are encouraged to share their dip-and-lick creations on social media using the hashtag #MyWayToTajinIt and tagging @TajinUSA and @BonBonBumUS.
Founded in 1985, Tajín has grown into a global leader in chile-lime seasoning, known for its unique blend of mild chiles, lime, and sea salt. The brand operates in over 65 countries, with its U.S. operations headquartered in Houston, Texas.
Colombina, established nearly a century ago, is a global food producer with a presence in over 70 countries. Its Bon Bon Bum® brand, first launched in the 1970s, sells more than 2 billion lollipops annually and continues to expand into new product categories such as gummies, chewy candies, and ice cream.
With this collaboration, the two powerhouse brands merge their cultural legacies and flavor expertise, delivering a sweet-and-spicy candy that redefines how fans enjoy their favorite treats.
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