Beverages – African & Middle East News

The proposed deal would add PicardiRebel’s specialist liquor outlets to Shoprite’s expanding beverage retail network, subject to Tribunal approval and refurbishment conditions.

The four-month campaign has attracted more than 100,000 entries in its first two weeks, with weekly prizes and a N$50,000 grand prize up for grabs.

FEROX will be bottled locally in Cameroon and rolled out across four African markets, with former UFC champion Francis Ngannou serving as brand ambassador.

The Tax Appeals Tribunal ruled that Coca-Cola introduced its input VAT claim after the six-month statutory window had closed.

The PepsiCo bottler is expanding its Kenyan beverage portfolio while strengthening distribution and marketing efforts across traditional retail and modern trade channels.