Beverages – African & Middle East News

Serengeti Breweries unveils Tanzania’s first locally crafted RTD beverage, targeting modern consumers while promoting local production and national pride.

Heineken Ethiopia introduces Desperados beer, investing nearly 500 million birr to target premium urban consumers with a flavoured lager offering a tequila-inspired taste experience.

Indonesia introduces color-coded Nutri-Level labels for sweetened drinks, aiming to reduce sugar consumption and improve public health through clearer nutritional information.

Guinness Nigeria hits N1 trillion market cap milestone, driven by strong financial recovery, improved margins, and renewed investor confidence following its return to profitability.

Stronger sales growth and reduced foreign exchange losses helped International Breweries post its first profit in seven years, signaling improved financial stability amid a steadier naira environment.